Extra Virgin Olive Oil is cold pressed from olives harvested before they are fully ripened, this makes the purest, highest quality olive oil. Our olives produce less oil than some, but are of superior quality. "Virgin" olive oil is the term for oil pressed from very ripe olives, which produce oil higher in fatty acid and reduced health benefits, Virgin Olive Oil is good, but not as pure as Extra virgin Olive Oil. "Pure" olive oil is a commercial grade oil which blends flavors and second pressings of the olives. This is the least pure of the three.
Think of extra virgin olive oil as you would pure fruit juice -- that's exactly what it is. Fruit gathered by hand is rushed to the olive press and "squeezed" so that you can have a sweet, fresh product which is as remarkably healthy for you as it is delicious. Why use oil extracted from grain or seeds that have been chemically processed when you can have this beautiful product which has been a staple of the Mediterranean diet since Biblical times?
